BUS Business Courses at Global Campus

Introduction to the legal environment of business in the United States. Examination of the Constitution, administrative law, contracts, agency, and the protection of competition, consumers, employees, investors, the environment, and international trade.

This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.

This course is designed to develop the student’s skills in the understanding of factors that affect how individuals and groups act and interact with one another and with management. It also looks at how organizations manage their internal environment with the aim of improving productivity, efficiency, and communications among members. Prerequisite: BUS 201 or MGT 330.

This course examines the evolution of the marketing philosophy. Subject matter expands on the steps marketers take to understand the customers, determine their needs and wants, and develop a marketing plan. In addition, an examination of external and internal environments impacting marketing decisions, the elements of a marketing program, and issues in ethics and social responsibility are discussed. (Equivalent to MGT 350).

The objective of this course is to advance the students ability to develop, implement, and critically evaluate the marketing strategies for a product or service. The course will provide the conceptual frameworks to hone the analytical and creative skills that are necessary to create firm values through the use of progressive marketing concepts.

Principles and practices used in management of retail businesses. The course covers topics such as site selection, layout, organization, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.

Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

In today's business world, effective communication hinges on the proficient use of technology. This course equips students with the skills to compose, format, and manage various forms of business communication, including letters, memos, reports, emails, and resumes. Students will learn to utilize software tools to access and assess information quality, ensuring that the information they share is accurate and effective. Additionally, the course covers the creation of electronic presentations to enhance information delivery and engagement. Through practical exercises and real-world applications, students will become adept at navigating the technological landscape of contemporary business communications.

This course is a study of the various aspects of family financial planning from the perspective of the financial planning professional. It introduces the legal and regulatory issues affecting financial planners, defines the client-planner relationship, and prepares the planner to conduct family financial analysis. Emphasis is on providing the student with the knowledge and tools necessary to help families make informed financial decisions.

This course explores international marketing, focusing on the complexities and challenges of conducting business across global markets. Students will examine the dynamic environment of international trade, including political, legal, and economic factors while developing an understanding of cultural and geographical influences on consumer behavior, management styles, and business systems. The course covers essential topics such as global market research, product and service adaptation, integrated marketing communications (IMC), pricing strategies, and international marketing channels. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes.