ENG 302 American Literature After 1865

3 Credits

This course will examine American literature focusing on a selection of works published between 1865 and the present. We will explore the impact of social and cultural transformations on our national literature working through literary movements and paying close attention to the development of ideas about gender, race, region and nation as expressed in fiction, poetry, and drama.

ENG 301 American Literature to 1865

3 Credits

This course will examine American literature from early colonization through 1865, including texts from the colonial, revolutionary, and antebellum periods. The focus will be upon literary analysis and literary movements contextualized by American history and culture.

CAH 390 Introduction to Chinese Medicine

3 Credits

Introduction to Chinese medicine is the study of the medical system and healing practices traditionally used in China, and more recently, in the United States and other countries. The course endeavors to explore the conceptual framework of Chinese medicine; in particular, from a contextual and historical perspective. Additionally the course will focus on how Chinese Medicine understands the concepts of health and disease, creating context for how health imbalances are understood in the medical system. Prerequisites: HCS 321 and HCS 326

HSM 323 Revolution & Terrorism in the Modern World

3 Credits

This course examines the ways revolution and terrorism has shaped the twenty-first century from an interdisciplinary perspective drawing on history, philosophy, and sociology. Emphasis is on the ideas and socio-historical forces that have produced revolutions. Equivalent to LIB 323.

HSL 300 Social Welfare Policy & Social Programs: A Historical Perspective

3 Credits

This course provides students with a comprehensive account of relevant social policies that have shaped the evolution of contemporary human services. An historical approach will be taken to examine various facets of how social welfare policies have been formed, as well as issues and considerations that have impacted their development and implementation. Students will gain insight into human service policies and social programs from the early 1900s to present day.

HSL 200 Direct Service Skills & Interventions in Human Services

3 Credits

In this introductory course, students will develop an understanding of the fundamental elements associated with the provision of direct services to various client populations. Emphasis will be placed upon formulation of a client assessment, development of interventions for clients, designing an implementation plan for interventions, and formal termination. Practical skills and competencies will also be highlighted, including the significance of understanding the role of evidence-based practice, problem-solving, proper documentation, and self-care.

COM 355 Technology & Communication

3 Credits

Students will be introduced to communication fields’ standards related to the design of visual messages and the various software programs within the field. This course will teach students the importance of visual elements in communication, and how to effectively incorporate visual elements into messages for various media platforms.

BUS 351 Integrated Marketing Communications

3 Credits

This course is designed to reinforce the concept of integrated marketing communications (IMC). It aims to increase students’ understanding of the planning, implementation, and evaluation process of an IMC campaign. The course explores the understanding of corporate image and brand management, buyer behavior and the process of IMC planning as the groundwork of an IMC program. It also discusses the integration of key elements of the marketing communications mix such as advertising, digital marketing, social media, sales promotion, direct and personal selling, public relations, sponsorships, etc. Students will also learn about the role of ethics and regulations in IMC planning, and how global markets’ requirements could affect IMC planning and processes. Prerequisite: BUS 330.

BUS 495 Marketing Capstone

3 Credits

This course is designed to bring together marketing knowledge gained throughout the entire program. Students will demonstrate a mastery of marketing components by designing and developing a strategic marketing plan for a product or service. The plan will reflect an understanding of the real-world problems by offering realistic solutions to business-to-business markets as well as domestic and global markets. Students will formulate the marketing plan sustainably and responsibly by evaluating various concepts such as consumer behavior, environmental analysis, market research, marketing mix (product, price, place, promotion), and digital and social marketing practices. Prerequisites: GEN 499. This course must be taken last in the program.

BUS 410 Digital Marketing Essentials

3 Credits

This course is designed to provide the theoretical understanding of the digital marketplace necessary to adapt to its many changes, while also equipping students with the skills they will need to perform vital functions of digital marketing. Prerequisite: BUS 330.

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