Bachelor of Arts in Communication Studies

In this foundational course, students explore the principles necessary for achieving personal and career success. GEN 101 serves as a road map, guiding students as they begin their academic journey. Through self-discovery, surveying available resources, connecting with UAGC groups, and engaging with Career Services, students learn the essential skills of planning and goal setting. Students apply their personal strengths, skills, and lifelong learning strategies to develop essential career competencies. By making these meaningful connections students gain a deeper understanding of how their education relates to their desired career path.  Congratulations on embarking on this college journey filled with growth, exploration, and endless possibilities! This course is not available for non-degree seeking students and is not available as an elective.

This course offers an overview of digital fluency as it applies to personal, academic, financial, and professional success. Students will analyze the impact of digital technology on personal, social, and diversity issues and will develop digital skills that will assist in achieving academic, personal, and career goals. An overview of digital media is introduced with practical strategies for application in personal and professional life.

Learn and use key, practical skills that are applicable at home, at work, and in all UAGC courses! As UAGC students progress in their academic journey, strategies for personal, professional, and academic success continue to develop. This introductory course takes a two-pronged approach to setting students on a path to success. It merges fundamental informational literacy concepts with essential resources and skills that prepare students for college and career. Students learn how to identify, locate, evaluate, apply, and acknowledge information obtained through UAGC Library databases and internet search engines. By applying the research process, students sharpen critical thinking skills and learn to use information ethically. The final project is a practical and relevant opportunity for students to apply their learning in personally, professionally, and academically meaningful ways.

ENG 121 is designed to introduce students to the standards of writing in both academic and professional settings. The class will operate by first introducing, and then allowing students to practice, several written communication skills. Throughout, we will work to understand writing as a process, one that is strengthened through critical thinking, deepened by research, and built on a foundation of professional standards. Students will articulate a sense of their own skills and goals, and engage in collaborative conversations with peers and their instructor so as to be able to express their ideas more effectively. During the course, students will use the writing process to scrutinize their own perspectives while challenging them to embrace a wider conversation.

This course is designed to expand students’ appreciation of film and knowledge of how films are made. Through analysis of storytelling in a visual medium, students will examine the ways in which movies are shot, develop characters, evoke emotion, depict physical reality, reflect society, and have the power to influence it. Though the focus of the course is film itself, students will gain deeper intercultural fluency while growing their skills in critical thinking, written communication, and visual analysis.

This course is a study of correct and incorrect reasoning involved in everyday activities. The fundamentals of language and argument, deductive and inductive reasoning and other aspects of practical reasoning are examined. 

This course examines and evaluates theories and arguments concerning ethics and moral reasoning from a philosophical perspective. By engaging with historical and contemporary sources, students will analyze theories about the meaning, nature, and justification of ethical concepts; determine and assess how different forms of moral reasoning apply to contemporary moral issues; become more reflective and informed about their own moral beliefs; and develop their capacity for critical practical reasoning.

In this course, students will develop and expand their research and writing skills to communicate ideas in informed, ethical, and persuasive written documents intended for a range of audiences across a range of situations and contexts. Students will receive instruction and practice in synthesis and analysis, bolstering their written communication skills with a thorough understanding of academic research while honing critical thinking skills and effective work habits. Through writing well-structured, logical, and effective academic essays, students will explore tools and develop topics in a way that is meaningful to academic and professional lives. Prerequisite: Successful completion of ENG 121 or equivalent with a grade of “C-” or better.

This course is designed to aid students in understanding the dynamics of interpersonal relationships. Verbal and nonverbal communication patterns among people in personal, social, academic, and professional settings will be examined, within and between cultures, including both face-to-face and technologically mediated channels.  The nature of these interactions will be evaluated using contemporary communication theory. The course will enable students to identify their interpersonal communication skills and behaviors and to more critically evaluate their own oral communication and that of others. The primary goals of the course are to improve the quality of students’ communication in their personal and professional relationships, to enhance students’ experience and. confidence with oral communication, and increase awareness of the importance of interpersonal communication that is inclusive and equitable.

This course surveys American history from 1877 to the present. Emphasis is placed on the multifaceted experiences within American society; political, economic, intercultural, and social trends; and the impact of the United States in world affairs. Prerequisite: ENG 122 or successful completion of the Written Communication Competency II requirement.

This course introduces students to the interdisciplinary field of social sciences and some of the disciplines that comprise this field, including anthropology, psychology, economics, sociology, political science, and history. In this course, students will learn important social science concepts and theoretical approaches, along with the research methods that social scientists use to study human behavior. They will also learn how research and findings from the social sciences can be applied broadly throughout society. Throughout the course and through a summative assignment, students will examine how social factors shape social behavior and some of the consequences of current social problems.

In this course, learners deepen their understanding of the importance of natural resources to mankind. Students explore physical, biological, and ecological principles, examine how human alterations affect the environment, and reflect on the controversies surrounding various approaches to addressing environmental problems and the steps some communities have taken to address these challenges.

In this course, students will explore a wide range of Algebra topics. Topics will include study of linear equations, linear relationships, slope, polynomials, and functions, including graphing relations and solving systems of equations. Emphasis will be placed on developing an awareness of historical and current uses of algebra in real life settings, in various careers, and in solving important societal problems.

The capstone serves as an opportunity to reflect upon, integrate, and showcase learning achievement. Through discussions and course-embedded assessments, students will demonstrate a mastery of essential general education competencies as they relate to their personal and professional lives and provide evidence of growth through application of competency related skills to real-world situations. A minimum grade of “C-“ is required to meet course requirements. Prerequisite: 75 completed credits or permission of the student’s college or dean.

This course serves as an introduction to the study of human communication. Students will examine classic and modern views of communication as well as theories and research relating to various sub-disciplines of communication such as interpersonal, group, organizational, mass and public communication. They will discuss and evaluate these theories and research findings and assess the impact of technology on the communication process. Relationship stages, theories, and contemporary views of “family” are examined, as well as the impact of family, culture, and gender on communication patterns. Types of groups and organizations are identified, as well as concepts of power and interaction in group, organizational, and public settings. Mass communication and its impact on individuals and society will be explored. In this class, students will also have an opportunity to examine the practical implications of these concepts in building their own communication skills as well as future career path.

This course introduces students to the foundational concepts and tools for building a professional digital presence. Students will explore personal branding, online identity, audience engagement, and content strategy across different modes of communication (e.g., podcast, video, written word, etc.) via multiple platforms. Emphasis is also placed on reflective analysis of both planning and content, ethical participation in digital spaces, and the creation of an initial digital presence plan that students can build on throughout their academic and professional journey. Prerequisites: SPE 103

This course introduces students to the process of, and conventions used in, print, broadcast, and digital media writing. Students will learn how to inform, entertain, and influence public opinion and consumer choices. Students will practice a range of skills necessary to be effective media content producers. Emphasis is on gathering information, writing styles, editing, and organization of written communication. 

This course will teach students the importance of visual elements in communication, and how to effectively incorporate visual elements into messages for various media platforms. Students will also be introduced to communication fields’ standards related to the design of visual messages and the various software programs that are used.

Students will be introduced to communication fields’ standards related to the design of visual messages and the various software programs within the field. This course will teach students the importance of visual elements in communication, and how to effectively incorporate visual elements into messages for various media platforms.

This course introduces students to the key elements of intercultural communication and provides them with tools they can use to understand both their own culture and those of others. Learners will come to comprehend culture's role in presenting and understanding ourselves, understanding and interacting with others, accomplishing common goals, and resolving problems. By reading scholarly articles, watching videos, and engaging with classmates, students will better understand culture as a force and the values, beliefs, and customs on which cultures are built. Students will develop a deeper understanding of their identities, group affiliations, and the cultural dynamics of verbal, nonverbal, and symbolic communication.

BUS 352 is an introduction to the fundamental concepts used in e-business and e-commerce. This course identifies and describes the wide range of web-based applications in business. It will explore how the Internet is used for business applications, and development in a competitive environment. Activities within this course includes online research, topical discussions, analyzing e-business ideas, business level writing, and other activities designed to further insight into key course concepts. Students need to be proficient in using the Internet to research and find information.

Communications Research and Methods provides an introduction to the research practices that support effective professional communication. The course emphasizes the ability to locate, evaluate, and apply accurate and unbiased information in communication contexts, with attention to the role of research in maintaining credibility and trust. Students will examine both qualitative and quantitative approaches to communication research, including methods of audience analysis and the interpretation of media use data. While academic perspectives on research are included, the focus is on applications that support professional communicators, particularly those working independently. Students will complete two applied research projects that require the use of research tools to verify accuracy, analyze audiences, and inform communication strategies.

Advanced Message Design and Creation builds on foundational communication skills by focusing on the design and production of persuasive, creative, and audience-centered messages across a variety of media. Students will learn how to develop content strategies, design messages that align with brand identity, and adapt content for multiple formats including blogs, podcasts, video, and digital storytelling platforms. Emphasis is placed on critical thinking, argumentation, and ethical responsibility in message creation, as well as mastery of professional style conventions. By the end of the course, students will produce polished original work that demonstrates advanced skills in concept development, platform adaptation, and professional presentation.

Ethics in Communication introduces students to the ethical foundations and philosophies that shape communication practices across media and professional contexts. While drawing on journalism as a historical foundation, the course expands to include independent and entrepreneurial communicators such as content creators, freelancers, influencers, and digital media professionals. Students will examine major ethical theories and standards and apply them to case studies that explore truth-telling, transparency, privacy, representation, accountability, and the impact of digital platforms. Special attention will be given to the ethical dimensions of AI in communication, including issues of authorship, accuracy, disclosure, and responsible use of emerging tools. Emphasis is placed on ethical decision-making in real-world communication situations, particularly where individuals act without the oversight of traditional institutions. By the end of the course, students will be prepared to recognize ethical dilemmas, evaluate competing responsibilities, and apply ethical reasoning to guide their professional communication practice

This dynamic course is based on a unique model of entrepreneurial methodology. Entrepreneurship encompasses imagining the unknown, taking inspired action, and embracing uncertainty to create a new future. It involves the identification, evaluation, and exploitation of opportunities to address challenges and to solve problems. Students will learn how to use imagination, creativity, innovation, and entrepreneurship to bring new ideas to fruition that inspire others. Students will create a feasible blueprint for a venture opportunity idea of their own. This course will be the beginning of the journey to becoming an entrepreneur.

This course is a summative compilation of representative work from each course in the program. Students will create an electronic portfolio containing the assignments completed throughout the program to demonstrate professional achievement. Students will complete a comprehensive research project on a selected career field. Prerequisite: Successful completion of the General Education Capstone course.