“Evolve or die” is a mantra by which many businesses operate, and the task of identifying opportunity and plotting the next evolution often falls to the business analyst. This role doesn’t require a crystal ball, but rather a profound understanding of your company, your people, and your industry, combined with the critical thinking skills needed to confidently chart a course for the future. 

Born and raised in St. Louis, Missouri, Dr. Karen Ivy’s mom had one rule for her three daughters: 

“You can’t turn your nose up if you’ve never tried it. Try it first to find out if you like it or not.” That applied to what was on the dinner table or what was on their to-do lists, explains Dr. Ivy,  Department Chair for the Department of Technology Studies at the Forbes School of Business and Technology®. 

“What I loved in my upbringing is both my parents always encouraged us to try new things,” she says. “That’s what I’ve been doing all my life.”

Although marketing has roots in simple exchanges of early human societies, it has evolved drastically and become one of the key business functions since the beginning of the twentieth century. Fast forward to the end of the twentieth century, and something phenomenal happened when web developers realized that they were able to track online visitors who reached their websites. Gathering data from online users initiated an enormous opportunity for marketers as the Internet immediately brought customers to digital storefronts.

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Your instructor has recommended that you turn to the Writing Center for help. Don’t despair. You’re not alone. After all, it’s one of the most popular resources at the University of Arizona Global Campus. But with so many useful guides and support, it may be difficult to know what you need to do once you arrive at the online service. 

The University of Arizona Global Campus Writing Center has four areas of support—all available 24/7. They are: 

Good leaders can adapt to various types of situations and employees. Great leaders can take them one step further. They transform situations into opportunities to engage with employees at their respective levels of readiness. Situational leaders understand and apply situational leadership theory.